Lorri
Allen runs The Soundbite Coach, a company that works with
people who want to craft a clear media message and with organizations that want to
communicate
quickly in a crisis. She is the author of Media Savvy: Get Reporters to Eat out
of Your Hand before they Bite It and the writer/host of a two-part video training
series called Media Savvy. As a journalist, Lorri has interviewed more than
2,000 people, and one day she realized that it seemed unfair that some people did
better on camera than others. Shouldn't everybody have the chance to get his or her
message across? That's when she began her campaign to eliminate the fear of the news
media.
Lorri coaches newsmakers who want to improve their ability to answer questions or
who need confidence in front of reporters. In addition, Lorri provides "insurance" against
looking silly or stupid on television.
Lorri is qualified to do this after 20 years as a broadcast and print journalist.
She has reported, anchored and produced newscasts, coordinating coverage for events
ranging from the local possum festival and state Supreme Court decisions to the Oklahoma
City bombing and the attacks of September 11, 2001. A 2004 highlight: live coverage
of the National Political Conventions!
Her clients have gone on to appear on PBS, the Home Shopping Network, FamilyNet,
HBO, "Good Morning America," as well as local news programs.
Lorri can relate to her clients' challenges with the media because she knows what
it is like to be on both sides of the camera. In addition to covering the news for
FamilyNet, a network seen nationwide in 32 million homes, Lorri has been the spokesperson
for Primedia Workplace Learning, based in Carrollton, Texas. Lorri is also an adjunct
professor at Southern Methodist University's Cox School of Business.
Lorri
holds a degree in Broadcast Journalism from The University of Texas at Austin. Her
affiliations include: National Speakers Association (Public Relations Task Force),
Radio and TV News Directors Association, the NSA-North Texas chapter (Past board member
and 1998 Member of the Year) and Toastmasters International. She served on the board
of Metrocrest Social Services, a United Way agency, and Christian Care Centers, Inc.,
a group of faith-based long-term care facilities. She has completed two marathons and
is married to Mark, a great guy who is also an independent, award-winning filmmaker.
Lorri with CBS 60 Minutes
Correspondent Ed Bradley
Why Lorri?
Lorri Vaughter Allen is an award-winning journalist, speaker and proven media consultant.
Her workshops help leaders and organizations harness the power of the press.
Lorri applies 20 years experience to develop the skills professionals need to communicate
in crisis and build credibility with journalists. Lorri´s current, up-to-date focus
on communications helps organizations tackle the pitfalls of negative press and promote
positive perceptions.
Positive press is not just a roll of the dice. You can avoid negative impressions
and unwanted media attention. If you seek publicity, Lorri Allen coaches you to look
and sound your best and broadcast your key messages in one "sound bite."
Lorri
Allen runs The Soundbite Coach, a company that works with
people who want to craft a clear media message and with organizations that want to
communicate
quickly in a crisis. She is the author of Media Savvy: Get Reporters to Eat out
of Your Hand before they Bite It and the writer/host of a two-part video training
series called Media Savvy. As a journalist, Lorri has interviewed more than
2,000 people, and one day she realized that it seemed unfair that some people did
better on camera than others. Shouldn't everybody have the chance to get his or her
message across? That's when she began her campaign to eliminate the fear of the news
media.
Her clients have gone on to appear on PBS, the Home Shopping Network, FamilyNet,
HBO, "Good Morning America," as well as local news programs.
Lorri
holds a degree in Broadcast Journalism from The University of Texas at Austin. Her
affiliations include: National Speakers Association (Public Relations Task Force),
Radio and TV News Directors Association, the NSA-North Texas chapter (Past board member
and 1998 Member of the Year) and Toastmasters International. She served on the board
of Metrocrest Social Services, a United Way agency, and Christian Care Centers, Inc.,
a group of faith-based long-term care facilities. She has completed two marathons and
is married to Mark, a great guy who is also an independent, award-winning filmmaker.
